Ear Hooks With Zirconia – Long-Lasting Platinum Plated Brass (19x4mm)

Long-lasting means that the jewelry finding has a plating made to hold its color longer than a regular gold plating or silver plating. It's a great choice for jewelry you wear often and that needs to keep its shine for a long time.

What makes the plating long-lasting?

Quite simply: the plating is thicker and stronger than on regular plated jewelry findings. Typically, it's a plating of genuine 18K gold on the gold-plated pieces and of 925 sterling silver on the silver-plated ones. The more plating there is to wear down, the longer the jewelry finding keeps its color.

The difference between long-lasting and waterproof

Long-lasting and waterproof are not the same thing. A waterproof jewelry finding withstands water and sweat and can be worn in the shower and during exercise. A long-lasting plating lasts longer than a regular plating, but does best when kept away from water, sweat, and chemicals.

How to make it last the longest

• Take off the jewelry when you shower, swim, or do the dishes
• Apply perfume, lotion, and hairspray first – and put on the jewelry last
• Avoid direct sunlight and strenuous physical work while wearing the jewelry
• Store each jewelry finding separately in a closed bag or box, in a cool, dry place
• Bring back the shine with a soft polishing cloth

In short: if you want jewelry findings that hold their color longer than regular plating, long-lasting is a great choice. And with a bit of care in everyday life, you'll enjoy them even more.